Presentations

Céline LONGUEPEE

Directrice de la communication et des relations institutionnelles d'HAROPA

HAROPA PORTS DE PARIS

(France)

Deux ans après la création d’HAROPA, la mission de la direction de la communication est d’installer cette nouvelle marque portuaire comme une réalité dans le paysage institutionnel et logistique et d’en assurer la promotion à l’international. Dans le même temps, la création de l’alliance des trois ports de l’axe Seine doit aller de pair avec un renforcement du dialogue local avec les parties prenantes. Partenaire fondateur « Solutions COP 21, Paris 2015 » qui réunit les acteurs de la société civile dans le cadre de la conférence climat organisée par l’ONU en décembre 2015, HAROPA est un acteur essentiel de l’aménagement durable et de multi-modalité à l’échelle du Grand Paris.
Diplômée de l’Institut d’Etudes Politiques de Bordeaux et titulaire d’un diplôme de troisième cycle en Histoire Contemporaine, Céline Longuépée a exercé dans les collectivités locales (Région Ile-de-France), des établissements publics (Maison des Examens du Ministère de l’Education national) avant de rejoindre Ports de Paris puis d’impulser la communication d’HAROPA.

Culture as a channel for dialogue between the port and the city's inhabitants

Thème : Citizen Smart Port | Ville(s) analysée(s) : Rouen, Paris, Le Havre
More smart than a port city, HAROPA is creating a "smart port corridor" connecting the sea, the estuary and a city experiencing strong growth: Paris. Two years after its creation, this new port grouping shows that it is possible to reinvent relations between ports, cities and their inhabitants by changing scale! HAROPA organises its dialogue with its stakeholders through culture, be it classical, contemporary or popular... Because this project is not just about port development: it is a project for the whole territory along the Seine axis, drawn up with the full involvement of all the actors. The attractiveness of this territory depends on the one hand on tourism and on the other on its hopes for sustainable port development, and this ambition is present all along the Seine axis, in the first instance creating links between the 3 ports, their employees, clients and local inhabitants. Why was this form of expression chosen, instead of others which might appear equally strong unifying forces, such as sport? How suitable is it for the particularities of the port world and its various target audiences? The choice and the practice of this strategy depend on elements of the historical, geographical and cultural context of each port as they affect the development strategy; however more "pragmatic" data, such as budget factors or the existence of opportunities offered by the territories themselves, are also considered. This choice also implies particular demands, one of which is to pay special attention to measurement of the results - always a delicate issue. HAROPA also hopes to be a source and a support for artistic and cultural inspiration. From Monet to JR, numerous exhibitions and events have been planned to share with the public this meeting between port and artist.

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